It’s time we reject the disposable nature of the fast fashion cycle.”īy our very nature, humans are a consumerist species. Quite simply, as Julia puts it, “We want to encourage more people to purchase fewer but more quality items that stand the test of time. What Lagom encourages is a form of ‘slow fashion.’ By offering an alternative to the pervasive fast fashion trend and challenging consumers to think about the longevity of their purchases, they in turn, are shining light on the questions of ethical and sustainable production. Special consideration is given from thread to thread and through each set of hands the garment passes. This has been achieved all while respecting the production process from start to finish. In a single word, Lagom is said to describe a psyche of consensus and equality.”ĭrawing inspiration from art, architecture and nature, Lagom represents a new era of minimalist style with an aesthetically pleasing edge. As a concept it is popularly viewed as a sustainable alternative to the hoarding extremes of consumerism. The value of ‘just enough’ can be compared to idiom ‘less is more’. Lagom is a Swedish word loosely translated to mean achieving balance by having ‘just enough’. Julia explains, “We came across the word ‘Lagom’ and it summed up our identity perfectly. Which is why it’s only fitting the very inspiration for their brand name came from the Swedish term, “ Lagom.” This undertone is reflected in the Lagom Studio collection. Scandinavian design has made a name for itself as the pin-up child of minimalist and functional style.
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